KEiiNO, a Norwegian-Sámi music group known for their unique blend of joik and danceable pop. With a strong global fanbase and performances on the Eurovision stage, KEiiNO sought innovative ways to engage their fans and promote their music in the digital age.
Customer
KEiiNO faced the challenge of deepening fan engagement in a way that would go beyond traditional methods. They wanted to offer their loyal supporters more personalized rewards while also encouraging fans to promote their music on social media. The group needed a scalable, secure, and creative digital solution that would provide value to their fans while building a long-term engagement strategy.
Challenge
Using the BeMy.Digital platform, KEiiNO launched the DiSCO KCOiN, a blockchain-based membership token that gives fans access to KEiiNO.CLUB. This platform allows fans to earn rewards by promoting the band’s new music releases on social media. The tokens unlock exclusive content, concert ticket discounts, merchandise, and more. Blockchain technology ensures transparency, security, and scalability for the program, creating a sustainable way for KEiiNO to engage with their fanbase.
Solution
The introduction of DiSCO KCOiN significantly increased fan participation and engagement. Fans actively shared KEiiNO’s new release to earn coins, building a more interactive community. As they reached higher tiers in KEiiNO.CLUB, fans gained access to exclusive rewards, further boosting their loyalty. This tokenized fan engagement strategy not only increased KEiiNO’s visibility but also provided a lasting digital solution that will evolve with future releases.
Outcome
DiSCO KCOiN
The BeMy.Digital platform played a key role in enabling KEiiNO to develop an innovative, blockchain-powered fan engagement model that aligns with their digital growth strategy.
INCM (Imprensa Nacional-Casa da Moeda), the Portuguese National Mint, in collaboration with Nova School of Business and Economics. Both institutions aimed to introduce a groundbreaking fusion of human creativity and technology into the numismatic and digital asset spaces.
Customer
INCM and Nova School of Business and Economics faced the challenge of modernizing a centuries-old tradition of numismatics by integrating blockchain, NFTs, and AI while preserving the craftsmanship of physical coins. They needed a solution that could not only showcase the artistic value of the coins but also bring them into the digital realm, engaging a new generation of collectors. Additionally, they required a platform that could seamlessly manage the sale and ownership of NFTs and provide a sustainable infrastructure for future digital collectibles.
Challenge
Leveraging the BeMy.Digital platform, INCM and Nova School of Business and Economics launched the O Mundo Digital Collection. 250 coins, each paired with a one-of-a-kind Non-Fungible Token (NFT), will be available on the BeMy.Digital platform. What sets this collection apart is the collaborative creation process: the front side of each coin is crafted by human artists, while the reverse face is generated through an innovative process that mimics the evolutionary complexity of nature. This combination of human creativity and machine precision creates a unique visual and digital experience for collectors.
Solution
The O Mundo Digital Collection, powered by INCM and Nova School of Business and Economics, successfully merged traditional coin design with digital innovation. Through the BeMyDigital platform, collectors will be able to purchase these unique NFTs, each representing a distinct creation. The project also includes a "Special Mint" event, where collectors who gather NFTs from all five rarity levels unlock access to mint one of 25 ultra-rare NFTs, further enhancing the collection's exclusivity. This initiative set a new benchmark for combining physical numismatics with digital assets, positioning both INCM and the University of Nova as leaders in modernizing traditional coin collecting.
Outcome
O Mundo Digital
The BeMy.Digital platform played a pivotal role in delivering this innovative project, enabling the seamless integration of blockchain, NFTs, and artistic creativity.